Xbox established a new division named XP on October 8, 2026, to expand its gaming franchises into films, television, merchandise, live events, and brand partnerships.
- Xbox Pictures, Xbox Products, Xbox Places, and Xbox Partnerships form the four core groups of the division
- Kayleen Walters will lead the division after spending 13 years at Lucasfilm and working as an executive producer on A Minecraft Movie
- Minecraft sales reached over 425 million copies worldwide
- Maria Angelidou-Smith will take over as CEO of Mojang and Minecraft on October 19, 2026
Division Leadership Structure
Kayleen Walters takes the helm at XP after her tenure at Lucasfilm. Maria Angelidou-Smith steps into the role of Mojang CEO following previous work experience at Meta and Reddit. Mojang leadership shifts occur later in October.
Entertainment Expansion Strategy
Xbox consolidates licensing, screen adaptations, and live experiences into a single entity. The move follows the commercial success of the Fallout television adaptation and the Minecraft film project. The company aims to scale major intellectual properties beyond traditional software platforms.
No specific new film projects or theme park attractions were revealed during the announcement.
