Gears of War: E-Day launched in advanced access on October 1, 2026, on Steam and Xbox, developed by The Coalition, with estimated sales reaching 230,000 copies outright alongside 1.7 million players through Xbox Game Pass.
- Alinea Analytics estimates 168,000 copies sold on Steam and 62,000 on Xbox.
- Steam generated $11 million while Xbox players accounted for $26 million of total revenue.
- Early access Premium Edition upgrades were purchased by 722,000 subscribers for $30.
- Microsoft has not officially confirmed these figures.
Platform revenue split
Xbox users generated the majority of total estimated revenue at $26 million, compared to $11 million on Steam.
Subscription impact
According to Alinea Analytics, the high volume of service players shows Xbox Game Pass is
"cannibalizing much of the premium revenue"
Rhys Elliott, Head of market analysis at Alinea Analytics
potential full-price purchases. Despite the massive influx of service subscribers diving into the early launch period, the developer-publisher has remained silent regarding these market intelligence metrics and has declined to provide official confirmation of the reported earnings.
